Diddy to launch cable network REVOLT; Music and Lifestyle Network

Diddy wants to launch a music and lifestyle cable network channel called REVOLT sometime this year.  Broadcasting and Cable magazine states that former MTV programming chief Andy Shuon is on board with the project. 

Comcast plans on carrying the network, as part of its effort to launch more minority owned networks. The REVOLT channel will be like an old school MTV but geared to urban culture and African Americans.

I applaud Diddy's efforts and think this will definitely expand his entertainment empire. I'm just not sure if I am ready for All Diddy, All Di Time?!?!?!